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The Caregiver's  Home Companion

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Identify Your Market for Effective Use of Messaging and Media

May 31, 2006
3-Ms for Success: Message, Market, Media

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Marketing Your Services Means Covering All the Bases

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Selling Value Over Price Is Worth Every Effort

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Caregiver's e-Mall

Our Caregiver's e-Mall is filling up with great stores and a growing number of items just in time for the holidays. Whether you browse and find a book or tape to help you with caregiving, or come across a wonderful gift for a friend or family member, the e-Mall can be your source for easy shopping and gift-giving.

So, click on the dark blue Caregiver's e-Mall buttons throughout our site and enter a comfortable, secure shopping experience with major merchants while avoiding the hassle of having to find a parking place or matching your shopping hours with someone else's. Our mall is just a click away and is open 24 hours every day.

Watch for additional stores opening in the e-Mall soon!



Posted: June 14, 2005

Professional Caregiving

Retirement Coaching -- Matching Skills of the Newly Retired with Opportunities in Your Community

How many of you are looking at your clients and wondering what your lives will look like when you are retired from your job and have the whole day, week and month to reinvent your schedule?

None of us actually expects to retire with all the resources of our dreams, so instead we hear of retirees just moving the turnstile back into the work or volunteer force for a new and meaningful experience, some might even call, adventure.

As it is, 24% of retirees choose simply to retire, relax, and "take it easy." Others, however (over 70%)  look at retirement as opening a new chapter, and that turns into rediscovering passions, skills, talents and new areas of interest.  The majority of the 70% do so, because staying productive is central to their self worth, self esteem and pocket book. We are a generation of "do-ers" and so not "doing" is perceived as wasteful.

Surprisingly to many new retirees, having more time on their hands does not translate into a clear picture of how to spend this time.  More and more soon-to-be and new retirees are using retirement and "life-transition coaches" to help translate their vision of retirement into a reality.

Not long ago, the New York Times had an article entitled "Their Specialty? Anything Gray," in which successful entrepreneurial businesses were reviewed.  One of these referred to Transition Coaches who counsel pre-retirees.  Once retirement was something many dreamed about, but many found themselves "restless, anxious and a bit at loose ends," when the time actually arrived.

How does this relate to our businesses in working with caregivers?  Plenty!  We can develop programs that help caregivers plan for the day they are no longer providing care for their loved one, and in a sense, are retired from caregiving.

There is often a very big hole to fill when caregivers lose the focus they had when providing care to a loved one. 

Whether they lose their day to day responsibilities due to a death, or decline, in which 24 hour care is no longer required, they have much to give others who are in the same boat. Other might prefer to immerse themselves in something that they have put off in their caregiving years.  To facilitate this, try the following:

Retirement Workshops at your facility for Transition planning can surely be a way to make them aware of your services, and you might have some volunteer and part time opportunities posted as examples, among others of ways in which to get involved.

Retirement Fairs  just like health fairs, and information fairs, retirement fairs can showcase success stories, transition coaching, job screenings, skill reassessments, and volunteer and paid opportunities, bringing together the newly retired with a business and service community.

New Retiree Groups this can be a new service your agency develops, similar to what banks have done successfully for their retired customers.  Trips, events, community projects and such can be planned and coordinated, (with a volunteer coordinator, even!) which can be a social group that meets regularly, with community service, self discovery, social and educational opportunities as the focus.


Sylvia Nissenboim is a licensed clinical social worker and who has been working in the field of adult day services in the St. Louis area. She is the director of four adult care and enrichment centers for the American Red Cross and also operates a personal and professional coaching firm, LifeWork Transitions, specializing in caregiving concerns, adult day care management and other aging services, such as virtual coaching and family care giving support groups. She co-authored The Positive Interactions Program, is a national speaker, and has served as president of the Missouri Adult Day Care Association and as a member of the Missouri Governor's Advisory Council on Aging..

© 2005 Pederson Publishing, Inc. All Rights Reserved.
Commercial use, redistribution or other forms of reuse of this information is strictly prohibited without the prior written permission of Pederson Publishing.

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